Many key European markets such as Germany, Italy, Spain and the UK showed impressive growth in 2005, ranging from 17% to 133%.
The per capita spend on NRT products differ greatly from country to country. The table below highlights the differences within key European markets. It demonstrates the potential for growth possible in the smoking control category within maturing European markets.
Big 5 European Markets :
| France | Germany | Italy | Spain | UK |
Sales MSP $ | 72.1 | 29.1 | 20.3 | 13.8 | 176.1 |
Population | 58.1 | 81.7 | 57.7 | 39.1 | 58.6 |
Per capita spend $ | 1.24 | 0.36 | 0.35 | 0.35 | 3.01 |
2005 per capita spend on NRT products in key European countries:
