Social pressures coupled with growing health consciousness will ensure that the market for NRT products continues to expand. Specific market opportunities identified by Niconovum include:

• In mature markets growth has been attributed to NRT gum flavour launches.
• Some NRT products are being used as a means to reduce cigarette consumption and as a method for smoking cessation.
• In markets such as the UK and Denmark where general sales licenses (GSL) have been granted, the increase in availability has had a positive effect on sales.
• There has not been any major new product innovation in recent years and there will be an opportunity for products with a better performance on craving control.
• Currently available NRT products have a relatively slow and quite low uptake of nicotine.

Key future growth drivers

• Increased tobacco control measures
• Greater availability of NRT
• New and better products
• Faster acting products