The global NRT market expressed in Manufacturing Selling Prices (MSP) was worth US$1.2 billon in 2005, up 9% from 2004 (Nicholas Hall DB6, 2006).

The smoking control category is one of the fastest growing OTC categories with a projected annual growth rate of 10%.

Geographical split

• US : 42%
• Europe : 42%
• RoW : 16%